Noida based Vertent Media launched the First Matrimonial TV channel - 'Shagun' joining the Rs 250 billion Indian marriage market. The channel went on air from May 01, 2013.
The 24×7 matrimonial channel is launched initially on the Videocon DTH platform and soon will be extended to other DTH players later. The channel will be available in Delhi-NCR, Mumbai, Chandigarh, Ahmedabad and Jaipur, inter alia,15 cities through cable network.
Shagun's matrimonial website,www.shagunindia.com was launched concurrently. The online matrimonial industry in India is estimated to generate $63 million a year in revenue and has tens of millions of registrants, according to EmPower Research, a market research firm.
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Sources : Times of India, bestmediainfo.com, Empower Research