Urban India has started living in a fast lane - busy schedules, deadlines to meet, globe-trotting - life is moving at jet pace. No one is complaining. Life is a breeze with gadgets and gizmos to aid. In the middle of this, however, we have forgotten to scope on our health and nutrition.
Strapped for time we pick up that burger at the office cafeteria. No doubt, burgers are yummy but they are loaded with junk calories and devoid of essential nutrients. Junk food on a regular basis spells doom for health. No wonder the stats in health journals indicate a rise in number of cases of various illnesses despite the medical advances.
The human body uses a varied number of vitamins and minerals in different quantities for its different metabolic processes. The ideal option to get these vitamins and minerals is to have meals containing healthy unprocessed foods that are known to have proper levels of these vitamins and minerals on a daily basis. Just like our parents kept telling us when we were kids! Or in some cases even after we have grown up!!
Strides we have taken in latest medicine and healthcare has given us longer life spans. But less than healthy food intake on a daily basis would lead us to irreversible consequences on health front. No one can undermine the importance of health and nutrition.
"Better health is central to human happiness and well-being. It also makes an important contribution to economic progress, as healthy populations live longer, are more productive, and save more." - WHO.
"Good nutrition is an important part of leading a healthy lifestyle. Combined with physical activity, your diet can help you to reach and maintain a healthy weight, reduce your risk of chronic diseases (like heart disease and cancer), and promote your overall health." - President's Council on Fitness, Sports and Nutrition (USA)
Eating healthy is a smart way to good health!
A lowdown on Vitamins and Supplements
However, in the modern world where life is fast paced, many of us do not end up taking the required amount of vitamins from our food. This could be because we are either too busy to have proper nutritious meals on a daily basis, don’t have access to the right meals every day or even some special reasons like being pregnant, suffering from alcoholism or following a specific diet like vegan.
Below is a list of people who might be more susceptible to vitamin deficiencies if they don’t plan and consume their meals properly
Indians are deficient in at least one crucial vitamin
- Pregnant women
- Breastfeeding mothers
- Individuals who take alcohol above the recommended amounts
- Narcotic drug users
- People on low calorie diets
- Known allergy like lactic intolerance
- Women who excessively bleed during menstruation
How deficiencies affect us is dependent on which vitamin or mineral we are deficient in. Some deficiencies have an immediate impact while the effect of some take longer. For example, deficiency in some types of vitamin B can lead to visual reactions like cracked lips or sores around the mouth. But being deficient in calcium can cause damage to our bones over a period of few months or years. Many studies have shown that a majority of the Indian population is deficient in at least one crucial vitamin. This means that a majority of us are susceptible to the health issues caused by vitamin deficiency. This is why it is important for us to make sure that we make changes in our lifestyle to meet our daily nutrition requirement through the meals we eat. If we can’t do that, then the least we should do is take the help of vitamin and mineral supplements.
Some things to consider when using supplements
The word supplement by its literal definition means a thing added to something in order to complete or enhance it. Therefore, dietary supplements should never be considered to be standalone cures or replacements for a regular diet. Anyone or any company claiming otherwise is clearly misinformed and doing so for their personal or commercial gain.
Another important point is, our body has a limit of how much of each vitamin or mineral it can absorb at a time. This means that taking vitamins and minerals in quantities higher than the daily requirement is of no use and in some cases can end up being harmful due to the toxic nature of some minerals when consumed in high quantities. The body will either flush this excess out on a daily basis or will react in a negative way. Hence it is important to be wary of dietary supplement brands that claim to be better for you as they have higher quantities of vitamins and minerals like 200%, 300 % or even in some cases 1000% of recommended daily allowance.
There are some exceptions to this where the body does have the ability to absorb higher quantity of a vitamin or mineral but this is only recommended as a way to tackle severe cases of deficiency and should strictly be done only after consulting with a physician.
All the points mentioned above are derived through exhaustive research. You can check National Institutes of Health (US) site for Dietary Supplements here for a more informed decision. If you are convinced about the benefits of supplements, we suggest using Purayati’s range of supplements
Why you should consider Purayati’s range of supplements as your choice for dietary supplements
Purayati’s range of supplements were developed and manufactured by keeping these very points in mind. Their manufacturing plants are quality-tested and ISO 9001:2008 certified. As an added advantage, Puryati is the most economical dietary supplement brand available online in India. If you find a product that has the same formula as theirs at a cheaper price then the company will give you your money back**
Now you might see those two stars and think “I am sure they have terms and conditions which means I will never actually get that money back”. Those two stars are put only to make sure someone doesn’t misuse the policy through bogus cases. But if you have a valid claim, contact at email@example.com and the company assures (on its website) you it will give your money back.
Where to buy
You can purchase entire range of products exclusively on www.purayati.com. They are not available on any other website or store in any city.
Remember, nature provides nutrients in best form, quantity and combination essentially. A change in lifestyle and healthy eating choices will do wonders to your health. If, however, you need these supplement remember that the supplements are not a quick-fix for a bad diet nor a primary source of nutrients.
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Labels: 2016, Business and Management, Health and Wellness, Promotion Campaign, Urban Living