Urban India has started living in a fast lane - busy schedules, deadlines to meet, globe-trotting - life is moving at jet pace. No one is complaining. Life is a breeze with gadgets and gizmos to aid. In the middle of this, however, we have forgotten to scope on our health and nutrition.
 Strapped   for time we pick up that burger at the office cafeteria. No doubt,   burgers are yummy but they are loaded with junk calories and devoid of   essential nutrients. Junk food on a regular basis spells doom for health. No wonder the stats in health journals indicate a rise in number of cases of various illnesses despite the medical advances.
Strapped   for time we pick up that burger at the office cafeteria. No doubt,   burgers are yummy but they are loaded with junk calories and devoid of   essential nutrients. Junk food on a regular basis spells doom for health. No wonder the stats in health journals indicate a rise in number of cases of various illnesses despite the medical advances. 
 Strides   we have taken in latest medicine and healthcare has given us longer   life spans. But less than healthy food intake on a daily basis would   lead us to irreversible consequences on health front. No one can undermine the importance of health and nutrition.
  
"Better   health is central to human happiness and well-being. It also makes an   important contribution to economic progress, as healthy populations  live  longer, are more productive, and save more." - WHO.  
"Good  nutrition is an important part of  leading a healthy lifestyle.  Combined with physical activity, your diet  can help you to reach and  maintain a healthy weight, reduce your risk of  chronic diseases (like  heart disease and cancer), and promote your  overall health." - President's Council on Fitness, Sports and Nutrition (USA) 
Eating healthy is a smart way to good health!
 A lowdown on Vitamins and Supplements 
 
 
The   human body uses a varied number of vitamins and minerals in different   quantities for its different metabolic processes. The ideal option to   get these vitamins and minerals is to have meals containing healthy   unprocessed foods that are known to have proper levels of these vitamins   and minerals on a daily basis. Just like our parents kept telling us   when we were kids! Or in some cases even after we have grown up!!
 However,   in the modern world where life is fast paced, many of us do not end up   taking the required amount of vitamins from our food. This could be   because we are either too busy to have proper nutritious meals on a   daily basis, don’t have access to the right meals every day or even some   special reasons like being pregnant, suffering from alcoholism or   following a specific diet like vegan.
 Below   is a list of people who might be more susceptible to vitamin   deficiencies if they don’t plan and consume their meals properly
- Pregnant women
- Breastfeeding      mothers
- Individuals      who take alcohol above the recommended amounts
- Narcotic drug      users
- People on low      calorie diets
- Known allergy like lactic intolerance 
- Smokers
- Vegans/Vegetarians
- Women who      excessively bleed during menstruation
Indians are deficient in at least one crucial vitamin
 How   deficiencies affect us is dependent on which vitamin or mineral we are   deficient in. Some deficiencies have an immediate impact while the   effect of some take longer. For example, deficiency in some types of   vitamin B can lead to visual reactions like cracked lips or sores around   the mouth. But being deficient in calcium can cause damage to our  bones  over a period of few months or years. Many studies have shown  that a  majority of the Indian population is deficient in at least one crucial vitamin.   This means that a majority of us are susceptible to the health issues   caused by vitamin deficiency. This is why it is important for us to  make  sure that we make changes in our lifestyle to meet our daily  nutrition  requirement through the meals we eat. If we can’t do that,  then the  least we should do is take the help of vitamin and mineral  supplements.
 Some things to consider when using supplements
 
Some things to consider when using supplements 
 The word supplement by its literal definition means a thing added to something in order to complete or enhance it. Therefore, dietary supplements should never be considered to be standalone cures or replacements for a regular diet. Anyone or any company claiming otherwise is clearly misinformed and doing so for their personal or commercial gain.
Another important point is, our body has a limit of how much of each vitamin or mineral it can absorb at   a time. This means that taking vitamins and minerals in quantities   higher than the daily requirement is of no use and in some cases can end   up being harmful due to the toxic nature of some minerals when  consumed  in high quantities. The body will either flush this excess out  on a  daily basis or will react in a negative way. Hence it is  important to be  wary of dietary supplement brands that claim to be  better for you as  they have higher quantities of vitamins and minerals  like 200%, 300 % or  even in some cases 1000% of recommended daily  allowance.
There   are some exceptions to this where the body does have the ability to   absorb higher quantity of a vitamin or mineral but this is only   recommended as a way to tackle severe cases of deficiency and should   strictly be done only after consulting with a physician.
All the points mentioned above are derived through exhaustive research. You can check National Institutes of Health (US) site for Dietary Supplements here for a more informed decision. If you are convinced about the benefits of supplements, we suggest using Purayati’s range of supplements
Why you should consider Purayati’s range of supplements as your choice for dietary supplements 
Purayati’s   range of supplements were developed and manufactured by keeping these   very points in mind. Their  manufacturing plants are quality-tested and ISO 9001:2008 certified.  As an added advantage, Puryati is the most economical dietary supplement brand available online in India. If you find a product that has the same formula as theirs at a cheaper price then the company will give you your money back**
Now   you might see those two stars and think “I am sure they have terms and   conditions which means I will never actually get that money back”.  Those  two stars are put only to make sure someone doesn’t misuse the  policy  through bogus cases. But if you have a valid claim, contact at   support@purayati.com and the company assures (on its website)  you it will give your money back. 
Where to buy 
You can purchase entire range of products exclusively on www.purayati.com. They are not available on any other website or store in any city.
Remember, nature provides nutrients in best form, quantity and combination essentially. A change in lifestyle and healthy eating choices will do wonders to your health. If, however, you need these supplement remember that the supplements are not a quick-fix for a bad diet nor a primary source of nutrients.

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Labels: 2016, Business and Management, Health and Wellness, Promotion Campaign, Urban Living